MASVX

Building at the intersection of music, technology, and AI.

Founded by
Ventures & Holdings
Active
Black Label Creative

Black Label Creative

CREATIVE STUDIO

The Creative Agency the music industry trusts. We craft visuals that launch albums, sell out tours, and define careers.

View Studio
Building
The Liner Lab

The Liner Lab

MEDIA INFRASTRUCTURE Patent Pending

The centralized hub for official artist audio assets. Connecting labels, radio, DSPs, and media partners in a secure, permissioned ecosystem.

Private Beta (Launching Spring 2026)
Building
Sorvo.ai

Sorvo

NEWS INTELLIGENCE FOR RADIO

Real-time news monitoring, clustering, and content generation built for radio programmers and digital teams. Know before it breaks.

Sign-up For Beta Access
Live
PROSPEKT

Prospekt.dev

FREE LEAD GENERATION

Find leads, send emails, close deals — 100% free. BYO API keys, smart search, automated drip sequences, and 7 built-in tools. Zero platform cost, forever.

Visit Platform
Live
Ordo Golf

Ordo Golf

INDOOR GOLF OS

The operating system for indoor simulators. Multi-tenant booking, member management, and automation for premium golf clubs.

Visit Platform
Building
AUXRA

Auxra

ARTIST OS

One platform for everything an artist team touches — content, touring, PR, financials, and more. Built to replace the mess of spreadsheets and disconnected tools running modern artist operations.

Beta Coming Soon
Work With Us

Have a project? Let's build it.

We design, build, and scale software products for the music, entertainment, and sports industries. If you have an idea that fits, we'd love to hear about it.

Zack Massey

FOUNDER, MASVX

Zack Massey

Founder and operator in music technology. I build platforms and internal systems for artists, labels, and media organizations.

Over the past 20 years, the work I've created has generated more than 2 billion social views across live events, artist campaigns, and digital platforms.

I joined Luke Combs' team in 2020 and serve as Creative Director, leading his visual strategy and long-form documentation. Through Black Label Creative, I work across artist, label, and brand ecosystems, delivering creative work that is both high-quality and operationally sound.

Earlier in my career, I spent over a decade working in large-scale media environments helping shape content and digital strategy for national platforms and live events.

Today, I operate in the founder space, building technology platforms for the modern music ecosystem. Based in Nashville.

Weekly Bookmarks

Things I saved this week. Some tech, some tools.